top of page

BRAND STRATEGY, PARTNERSHIP PITCHING, DESIGN DIRECTION

Forbidden Fruits x Awe Inspired

Forthcoming Release March 2026

The Forbidden Fruits x Awe Inspired film collaboration translated a clear creative theme into a collection aligned with both audiences. Tapping into into the feral, high-gloss femininity and dark Lilith symbology, the designs feel dangerous and tempting, aligned with the dark feminine customer persona.

I developed the brand positioning, wrote and presented the pitch deck that secured alignment, and directed the design narrative to ensure the collection reflected both the film’s tone and Awe’s core customer.

250919_PEARL_RING.jpg
2 50920.jpg
Group 48099926.jpg

STRATEGIC CONCEPT

  • Built the campaign around our “dark feminine” core customer, leaning into themes she already over-indexes on: seduction, rebellion, appetite

  • Leveraged a Gen Z–relevant film moment to create cultural proximity and brand relevance

  • Used the campaign as an access point for younger customers who engage heavily with the brand but are typically price-sensitive, increasing emotional buy-in even when immediate purchase intent is lower

bottom of page