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CAMPAIGN STRATEGY, BRAND DEVELOPMENT, CAMPAIGN MANAGEMENT, COPYWRITING

Eclipse

Fall 2025

Womanhood is a continual becoming. Each transition builds a legacy. Awe Inspired’s Eclipse campaign reflects on the passage of time not as decline, but as transformation into stronger, wiser, and more powerful selves.

Following a brand refresh, Eclipse’s breakthrough creative and powerful message featured Awe Inspired’s best performing product assets of the year, resulting in strong community feedback and over $1.07M gross revenue across 5,113 products sold.

We’re proud to donate $10 from every Special Edition Hecate piece sold to RAINN, the nation’s largest organization supporting survivors of sexual violence.

Which one have you gone on a tragic first date with?

You contain multitudes.

It’s a subtly, but continuously enforced idea that aging, for women, is a process in devaluation. Hecate is a reminder that transformation only makes us more powerful.

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“One is not born, but rather becomes, a woman.”

Owned Eclipse story from concept to launch. Developed the campaign thesis, defined the positioning, and presented the full narrative direction to align creative, PR, and digital marketing. Led the messaging architecture across web, email, and social, including the manifesto script and landing experience.

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Campaign Strategy
 

  • Identify cultural tension the brand could credibly enter and built the campaign thesis around it

  • Shift launch from product-led to idea-led, using manifesto storytelling to drive top-of-funnel engagement

  • Design web experience to bridge brand narrative and conversion, increasing depth of session and sell-through

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