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“An intellectual
tour de force”

- MY GRANDMA​

Storyteller. Strategist. Seattle native.

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I bring a distinct, human voice to brands and build campaigns that resonate. Narrative thinking meets performance logic, from concept to conversion. I lead revenue growth, sold-out launches, and cross-channel campaigns that scale customer acquisition and long-term brand equity.

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Audiences seek real connections and stories that resonate. Let's meet them there.

Employment History

2025 - 2026

AWE INSPIRED  I  Brand Strategy Manager 

  • Led brand strategy and integrated marketing across 8 campaigns and 58 collection launches, including the Kim Petras collaboration, generating over $1.3M revenue

  • Drove 26% YOY revenue growth in 2025 through positioning, segmentation, and cross-channel execution

  • Directed brand refresh, shaping long-term positioning and customer acquisition strategy

  • Built 360 campaign management system, improving owned and earned performance

  • Captured customer insights through quizzes with 10K+ completions and annual surveys tracking profiles, spending habits, and purchase intent

  • Pitched, won and developed partnership for Di Petsa and Practical Magic 2; led brand messaging for collaborations tied to Forbidden Fruits, Jhené Aiko, and Alanis Morissette

2023 - 2025

AWE INSPIRED  I  Senior Copywriter

  • Led 360 copy experience across 700+ PDP, 600+ emails, 100+ SMS, paid and organic social, landing pages, and packaging for 9 campaigns, including Julia Fox collaboration and 52 collection launches

  • Built brand voice and messaging guidelines adopted across all teams

  • Increased CTR by 1.5% across lifecycle and campaign messaging

  • Ran A/B tests across email subject lines, CTAs, paid ads, and web pages, improving open rates and click-through rates across lifecycle and campaign sends

  • Authored The Goddess Within journal, selling 1,000+ copies and driving $56K gross revenue

2022 - 2024

SALTWORKS, Inc.  I  Marketing Copywriter

  • Drove email performance to a 44% open rate across a 100k+ subscriber list

  • Led copy development across organic social, web, advertising, press, and sales materials

  • Contributed to brand and client marketing initiatives, including work supporting Morton Salt

2020 - 2023

COMMON ERA  I  Lead Content Writer

  • Wrote 100+ editorial blog posts, boosting CVR by 24% among content readers

  • Produced PDP, email, and organic social content copy

  • Managed editorial content calendar

  • Developed and refined brand voice

Education

2018

Western Washington University

B.A., English Literature, Classical Studies

Skills & Expertise

SKILLS

  • Brand Development

  • Campaign Strategy & Leadership

  • Creative Briefs

  • Pitch Deck Development

  • Brand & Campaign Storytelling

  • Project Management

  • Messaging Strategy

  • 
Digital Marketing


  • Cross-Functional Leadership


  • PR & Partnership Coordination

  • Research & Data Analysis

SOFTWARE

  • Shopify

  • AI Agents

  • Figma

  • Asana

  • Airtable


  • Yotpo

  • Klaviyo

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